Research examined barriers and facilitators to adoption of sanitation technologies. Barriers were beliefs incompatible with UDDT by-product reuse, a lack of supporting infrastructure, high capital costs, and ineffective promotional communication strategies. The benefits promoted by the diffusion agency were often misaligned with the desires and interests of the potential adopters. Ensuring supporting infrastructure was in place and tailoring the promotional communications to the adopters’ perspectives facilitated adoption. The main facilitator was the perceived relative advantages of the UDDT over existing sanitation options, including fertilizer production. Read the article